How to Go From 0-1000 Users in 30 Days.

ROI Overload Sales & Marketing Newsletter

Happy Friday!

I FINALLY got back to publishing my newsletter Friday afternoon, after sending it on Sunday evening for several weeks.

I’ve always found Friday gets better open rates, so I’ll try and write on Thurs nights, send it on Friday afternoon and A/B test to see what does better.

Today we’re going to break down how Noah Kagan (appsumo founder) scales companies from 0-1000 users in under 30 days.

I also sat down with Erin Blaskie, who has some awesome advice for entrepreneurs (she’s built her own successful business twice before), and I found a tool that will make your Instagam bio stand out.

Here’s what’s coming up this week.


Sponsors:

Gusto

Promo Details: gusto.com/scott (3 months free payroll / platform services)

Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

StoryWorth

Promo Details: storyworth.com/successstory ($10 dollars off your first StoryWorth order)

StoryWorth collects family stories, preserving them in books for generations to come.


📈 Sales: NEXT WEEK


🎯 Marketing: How to Go From 0-1000 Users in 30 Days

Noah Kagan is no stranger to massive growth.

He was employee #30 at Facebook, he’s the founder of appsumo.com which has over 700,000 users and is an 8-figure business.

He loves building things.

This is actually Noah Kagan. ⬇️

At 24, Noah was very proud to be working at Facebook.

Almost too proud, where his chronicling of his work, the blogging of the successes that Facebook had, eventually got him a sit down with the Zuck himself, and got him fired.

He’s started multiple businesses since, and today we're going to break one of those down.

hauldrop.com — Noah’s newest business venture that he took from 0 to over 1000 users in just under 30 days…

This is how he did it. 

(If you want more of Noah’s insights, make sure to check out the video he put together on this strategy).

Goals, Deadlines & Rewards

The first thing Noah did was set goals and deadlines.

For them, it was 1 month and 1000 user.

It seems like setting a target with a deadline, seems like common sense, but you’d be surprised at home many marketers don’t properly measure what they’re doing, or don’t have a deadline which they impose on themselves in order to pause and take count of what is and isn’t working.

By setting goals and deadlines, they knew exactly what they needed to do, and when they had to do it by.

They also said that if they were going to achieve this, they’d buy a $1000 dollar bottle of scotch to celebrate. (You worked hard…. Celebrate!)

0–50 Customers — Ask

To start off with their first 50 customers, they did what they call — hand-to-hand combat. 

Literally reaching out to people they knew and asking them to sign up. 

The Paul Graham quote comes into mind — do things that don’t scale.

If you’re in a larger company, and you aren’t at the spot where you’re looking for your first 50 customers, then either move onto the next section OR know that this is important when you’re taking a new product to market.

To get the first 50 people to look at your product, you need to go out and find those people (or ask people you know) and get them to sign up and give feedback.

They can be existing customers, if you’re taking a new product to market in a large company, or they can be peers from school or work, if you’re starting out from scratch.

Another iteration of this strategy could be if you’re trying to grow your company's social accounts.

Literally reach out to your employees, and your friends and family, and ask them to follow your company's accounts.

If your own employees aren’t following your accounts — why would your customers? (also… those first few customers or followers, it helps if you’ve gotten them personally, because then you can ask them for brutal, honest feedback, on whatever it is you’ve asked them to check out.)

Key takeaway: If nothing is working, and you’re having trouble gaining momentum. Don’t be passive, be active.

50–100 Customers — Share

Noah likes to call this ‘Buffet Marketing’.

You’re literally trying everything and seeing what works.

Experiment as much as possible.

Here’s a few things they did.

  • Share with your own community. Share the product with whatever audience you have. Niche down into groups. Post it on a Facebook group. Talk about it on a podcast or YouTube. Mention on your personal Facebook etc. Go to where you have a community, and if you don’t have a community, start to build one.

  • Share with creators/influencers. If you have a creator or influencer friend, just ask if they’d share it with their following. There are so many micro influencers, there’s a good chance we all know one or two. The worst they can say is, no.

Key takeaway: Share everything, everywhere. Don’t spend money yet!

100–500 Customer s— Product Marketing

At this level, Noah starts to try and incorporate marketing into the product. Forced sign-up to unlock content, discounts, giveaways, affiliate components, redemption components, or incentives for sharing the product upon registration.

There’s a ton of stuff Noah has dreamt up, that you can test for your business.

I actually recommend downloading the AppSumo growth marketing playbook (free), for some incredible ideas.

Key takeaway: Build marketing into your product, make a great product, gimmicks don’t work.

500–1000 Customers — Refine

Now you’ve tried different channels.

You should have a good idea of what works and what doesn’t.

This is not the time to spend hours trying new things, this is when you should double down.

Pick 3 channels that work really well, and double down to 10x the growth from those channels.

Focus on optimizing the content, the volume, the quality, etc., but just make sure you spend time on stuff that works.

Key takeaway: Now is the time to refine channels that work. Still, don’t spend money on ads until you have revenue, because once you have revenue, and you’ve refined your channels that work — you’ll know where to spend money.

Noah’s Thought’s on 0–1000

  1. Spam (ask) your friends to sign-up. Every single entrepreneur asked their friends to check out their product when they first started. Get over it.

  2. Ship your MVP even if it’s not ready. Getting something started, even if it’s not perfect, can get you feedback and momentum you need to really take a product to the next level.

  3. Different things work at different times. Keep experimenting. Just because something didn’t work at one point in time, doesn’t mean it won’t work in the future. Try it again.

  4. Marketing can’t fix a shitty product. Is it a marketing problem… or is it a business problem?

Although this breakdown was pretty specific, and geared for entrepreneurs trying to find their first 1000 customers, learn from the states of growth that Noah mapped out.

This same life-cycle of take to market, product marketing can be used for a new product, and idea or a business unit.

Noah is truly the master of growth, and he’s done it before, repeatedly.

Take a note from his playbook.


💻 SaaS Of The Week: SayHey

So we’ve all seen those “link in bio’s” hooked up to people’s Instagram or Twitter.

And they all kind of suck.

They just feel like a block of links, branded the same way, and to be honest, none of them really make me want to click and explore more about the person.

I stumbled upon a new “link in bio” option that surprisingly changes the game, and adds some much-needed personalization to those social CTA’s.

Check it Out

Fully customized, branded and personalized landing pages.

Simple concept, executed beautifully (like all good software is).

Want to see a live example? Check out this page

Definitely a fun tool to play around with for your social channels.


🎧 Things You Should Listen To: Erin Blaskie, Fractional CMO & Startup Advisor

2x Entrepreneur, Startup Advisor, TedX Speaker, Forbes & WSJ Columnist on Entrepreneurship & Personal Brand

This week I got to sit down with Erin Blaskie - and I was so excited about this interview because not only has she had massive success as an entrepreneur, she’s also done entrepreneurship, went back to scaling startups, and then back to entrepreneurship.

And she’ll tell you exactly why (because the first time she was doing VERY well).

Listen on iTunes

In 2004, she founded one of the first virtual assistance businesses in Canada. Her very first client was a startup in Silicon Valley that she worked with until they were acquired by Ancestry.com for $100M.

In 2008, she pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films.

As social media rose in popularity, she worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans.

In 2017, she joined L-SPARK, a B2B SaaS accelerator, where she led their marketing and community-building efforts while also advising and mentoring the startups in the program.

In 2020, she then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire.

In the media, her work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more.

She is also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.


📚 Things You Should Read: How I Built This

So, Guy Raz is another “small” podcast host. Just kidding. He’s the host of the acclaimed “How I Built This” podcast, by NPR.

In the show, he unpacks how entrepreneurs have built their businesses, and walks through their ups and down - very similar to what I try and do on my show.

This book offers follows the same framework, giving over priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build successful companies.

Get it on Amazon

He features stories from people he’s interviewed, but structures the stories and interview segments in a way that it helps provide insight at multiple stages of building a business.

He has insights on starting, running, and exiting a business, and includes additional insights from people who never appeared on his show.

All the stories and knowledge nuggets are from incredibly smart and fascinating people.

It’s definitely worth a read if you enjoy his show (or enjoy my show) or just love learning from really smart people.

Definitely would recommend you check this one out.


🧠 Scott’s Thoughts: There’s No Disruption Without Complacency

There needs to be darkness to have light, just like there needs to be stagnation to inspire innovation.

There's no disruption without complacency.

And there's opportunity in both.

Just because you feel as though you aren’t “there” yet.

Or you feel as though you’re going through insurmountable odds.

Every negative is required to elicit a positive.

Adversity breeds prosperity.

If you don’t go through the hard times, the drawbacks, the shitty days, and long nights.

If you don’t go through the failures.

You’ll never find success.

Have an awesome week, y’all.

— Scott ✌️


Sponsors:

Gusto

Promo Details: gusto.com/scott (3 months free payroll / platform services)

Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

StoryWorth

Promo Details: storyworth.com/successstory ($10 dollars off your first StoryWorth order)

StoryWorth collects family stories, preserving them in books for generations to come.


If you want to write for ROI Overload and get your articles featured in front of 29,812+ sales people, marketers, and entrepreneurs… click here.

If you know someone who would be a great fit for the Success Story Podcast (my podcast) … click here!